In 2000, the average person saw over 200 ads a day and advertisers had 12 seconds to capture their attention. In 2016, the average person now sees as many as 5,000 a day and advertisers now only have 8 seconds before they lose the attention of that person.
What does your website say about you in 8 seconds? Do you like how it reflects on your practice? Can a user find exactly what they need, and are they finding it where they look?
These questions can help you to assess if it’s time to consider making your website not only capture the attention of your potential patients, but giving them the information they need before they decide to contact your practice.
Great Dental Websites can help you evaluate your website and see if it is effectively encouraging patients to make that first appointment. You can also learn more about what to look for in your dental websites’ design.
Depending on who you ask, and what your goal is, there are many factors a person will take into factor when analysing your websites. But there are a few foundational items that should be on every dental website, regardless of who you ask. These factors, considered best practices, are shared among the industry and are basic standards in website design.