The goal of a dental website is to make it easy for new patients to find you on the web so that they will pick up the phone and call your office to arrange an appointment. If patients are finding your site but you do not have a steady flow of new patients, it’s time to take a look at your website and identify areas for improvement.
At Great Dental Websites, our writers each have different writing styles but unite in the philosophy to avoid words and phrases that cause anxiety for patients. Additionally, copy should be practical When discussing a procedure, what are the benefits to the patient? What are they to expect during their procedure? Using the nuances of language to describe treatment in the most gentle of ways provides information without stress.
Patients are not our only audience, however. Google monitors the content on your website regularly. Having abundant, high-quality, original content relevant to your practice can boost your rankings and give you a competitive edge.
Our team stays on top of the latest best practices outlined by Google along with content recommendations, minimising the effort required by you or your team.