Crafting Your Website: Part 3 – Service Pages

You’ve created a home page that convinces visitors to investigate your website further. Well done! You’re winning half of the battle, but you’re not done yet.

Now that your potential patient has decided they like the vibe of your dental practice, they will want to find specific information on the procedures they’re interested in, such as dental implants or cosmetic dentistry, for example.

Service pages are also a great way to boost your search engine optimisation (SEO) because you can include keywords that can help your website rank higher when patients search for you. It’s a good idea to create separate pages for each of the primary services you offer.

Helpful Tips for Crafting Effective Service Pages

Here are some things to consider about how you can best present your service page information.

Understand Your Customer

What are your clinic’s demographics? What specific services are your patients looking for? What are some of their objections and how do you handle them?

Ask yourself these questions as you think about writing your service pages. These questions will keep you on the right track for providing the information that your patients need.

Features and Benefits

What can your dental services help your patients achieve? What problems can they help patients avoid?

Make sure your service pages describe the dental procedures you offer (but not in a scary way) and outline the benefits to your patients.

Avoid Industry Terminology

Write your service pages as if you were talking to your patient in the dental chair. Avoid using dental terminology they may not understand or could find confusing or even scary. Instead, keep your service pages friendly and conversational.

Service pages are also a great way to include SEO keywords. For example, you could use terms like ‘dental implants in West Perth’ or ‘cosmetic dentistry in Sydney’ to help improve SEO, boost your rankings, and drive more traffic to your website.

Consider what terms your patients may be using when they search the internet for the information they need. Then, include these keywords throughout your content in a natural way. For example, “Dental implants in West Perth can help restore function to your bite, while you also reclaim your smile.”

Focus on Pain Points

What kind of problems will your dental services solve? Use your service pages to share valuable and helpful health information with your patients. Present yourself as the dentist who can help them, which will help you build trust with them and encourage them to decide to book an appointment.

Use H2’s and Bullet Points to Grab Attention

A couple of ways to break up your text are:

• Using headlines
• Adding bullet points

(See what we did there?) This helps break up the text and make it more visually appealing and interesting for your readers.

You can also add graphics and images of your clinic or team to help potential patients get to know you and build a comfort level with your dental practice.

Choosing the Right Service Pages for Your Dental Practice

Now that you have some helpful tips about writing your service pages, how should you go about choosing the right pages for your website? 

You probably offer several types of dental services at your clinic, but which ones do you enjoy doing most? Which services are most profitable for your practice? These are the services to focus on. 

Ten service pages are ideal for a general dentist, while a specialist can do less, maybe five to seven. Focus on the services you want to do more of, and remember you can combine certain services to provide more specific information on your service pages. For example:

• Cosmetic dentistry - This topic could include porcelain veneers, crowns, fillings, teeth whitening, and dental bonding.
• Preventive dentistry - On this page, you could discuss routine teeth cleanings, examinations, and periodontal treatment.
• Emergency dentistry - You could include information about root canal treatment or tooth extraction on this page.
• Restorative dentistry - A restorative page could combine services like crowns, bridges, fillings, dentures, and dental implants.

Focus on Your Specialties

When you combine services under umbrella topics like restorative dentistry or cosmetic dentistry, it leaves you some open pages to focus on advanced services you offer that patients may not find at other dental practices, such as:

• Solutions for sleep apnea
• Comprehensive implant dentistry including bone grafting or sinus lifts
• Treatment for headaches or TMJ issues
• Orthodontic treatment (Invisible braces)

Sharing the special services you offer helps set your dental clinic apart from others in the area. 

Final Thoughts on Services Pages

Be sure to spend some time planning and creating your service pages, as they are the ‘meat’ of your website. These pages are where your current and potential patients will go to find answers to their important questions.

If you need help with your website, contact your team at Great Dental Websites.