Picking the Right Look for your Website

Having a quality website for your practice is extremely important these days. Your website is the first impression you are giving to potential patients so showing them your originality while also displaying your competence will give you a leg up against your competitors.

The Visual Hook

Chances are that the first glance someone takes at your website determines whether they will stay or leave. It is imperative that the top of your page has a visual hook: something that instantly draws the viewer in to explore and learn more.

Originality and Brand Consistency are Key

Stay true to your brand image. Make sure that the color schemes, photos, and all kinds of content fall under a similar pattern. However, avoid making everything a carbon copy because that can easily become boring. Find the perfect balance of consistency and refreshing subject matter. Don’t utilize the first stock photos you find on the internet, do some searching and put a little more work in so that your website doesn’t look like 3 million others. Make sure everything posted on your web page is in line with your practice’s core values and mission.

Consider Your Target Audience

Whether it’s in your photos or your written content, viewers will want to identify with what they are seeing. Consider what your target market looks like, and make sure that they have some representation in the photos included on your website. Acknowledge the education level, gender, income, and more of your audience and try to base your writing and content around that as well.

Color Scheme

Color affects emotion. For example, yellow is optimistic and youthful, or blue gives a feeling of trust or security. Make sure to take this into consideration when deciding on your color scheme. Assess what emotion you want your brand to communicate, and then base your color scheme around it. Your brand value will be associated with the colors you choose.

Call to Action

Hopefully the goal of your website is to have the viewer take some sort of action, such as coming to a location or filling out a survey. It’s important that there is a clear promotion for an immediate response. Without a call to action, the audience doesn’t feel the push to become a patient or to purchase a product.

Don’t Overdo It

Being bombarded with pictures and information when looking at a website is overwhelming. Make sure to limit the amount of data on your page and organize it in an aesthetically pleasing way. Remember: quality over quantity.

With a bit of trial and error, you can find the perfect website design that fits the way you want your patients to perceive you. One last tip for your web page is to also make sure that it is compatible for a mobile device. Something that looks amazing on a laptop might look awkward on a mobile. Triple check all aspects of your website to make sure it is flawless to both you and your viewers.

Contact Great Dental Websites to help you create your website today.