The Importance of Online Citations for SEO

Why Are Citations Important?

You have decided you want to start an SEO campaign and you want your dental practice to rank highly on search engines such as Google and Bing. Where do you start? One of the more important factors of SEO is building citations.

A citation is a listing on an online directory and consists of your company name, address and phone number, as well as additional information, depending on the citation. Examples of some of the more prominent citations are Google my Business, Yelp, and Facebook. There are also industry-specific citations, as well as citations specific to your region. Search engines place value on seeing your business listed consistently on several of these platforms and consider consistency when determining rankings.

Australian Citations

When you choose to do an SEO setup with Great Dental Websites, we submit your business information to the largest and most active directories to create a strong base for your ongoing campaign. Having these citations set up correctly will send strong signals to search engines and help your business rank higher. The ecosystem of Australian citations, however, is not as sophisticated as in the United States. While these citations we submit to are necessary, they may take significantly longer to appear online.

A big player in the Australian Citation game is Sensis, which controls Yellowpages and Whitepages, two of the more significant directories. Listings posted here may take several weeks or months to appear online, and they are upfront about how long their listings take to go live. Knowing that they could take a while, we still include them in our setup process due to do their importance.

Several citation directories offer paid versions that can speed up the process of a citation showing online, but we typically go with the free versions of listings when we do your SEO setup.

Good Things Take Time

Diligence pays off. Our team is working to set you up for success in your SEO endeavours and are keeping up to date with trends by using the best resources to get your business listed online correctly. With a little patience, your dental practice will be listed on the appropriate directories, and your SEO campaign should start to see consistent results, with the goal of higher rankings and traffic.